Recover, which focuses on making sustainable, quality recycled cotton fiber and cotton fiber blends, has reached a partnership deal with Story3 Capital to increase its production capacity. The recovered fiber in the global fashion sector will fulfil the increased demand thanks to the investment. As a result of this partnership, the recovery initiative will expedite its efforts to improve the fashion industry by addressing one of the world’s most urgent environmental challenges. Story3 Capital’s investment, resources, and top-of-the-line operators will assist in the growth of Recover. How the recovery increased the production of global fashion, you will read here on this topic.
The fashion industry has a substantial detrimental influence on the environment, lagging behind the promises of climate action and sustainable development goals. Cotton is a large crop that requires much water, pesticides, and soil to sustain environmental impact. For example, one T-shirt requires 2,700 liters of water, which is the typical human in 3 years. Recover pre-and post-consumer recycles, eliminate the cotton requirements, decrease the color requirement with ColorBlend technology and decrease textile garbage waste. Thanks to its revolutionary method, which blends art and technology, Recover offers cost-effective, high-performance fibers for rotor and Ring Spinning apps. According to the Index of Higg Material Sustainability, recycled cotton fibers from Recover have the most moderate environmental impact score in the world.
By 2025, recovered cotton fibers will create 200,000 metric tonnes a year by investing. Each year, it will save about three trillion liters of water, equivalent to three billion people’s annual drinking water consumption, and allow a distraction of 500,000 acres from cotton for other uses.
“Through its role as an agent of change within the industry, Recover is well-positioned to become the global sustainability leader in cotton recycling,” said Peter Comisar , founder and CEO of Story3 Capital and a former Goldman Sachs partner. “We immediately recognized the opportunity to impact the pent-up demand for recycled cotton by expanding production and collaborating with the industry to create and migrate to recover fibers,” said Ben Malka, managing partner at STORY3 Capital and executive chairman of Recover.
Recover is a wholly-owned subsidiary of a fourth-generation family-owned textile recycling business with a 70-year history. Under the supervision of the Ferre family, Recover has specialized in making quality recovered cotton fibers from textile wastes through the use of unique technologies and mechanical recycling machinery. Partners throughout the supply chain spin the wool into yarn, then transformed it into completed clothes and home textiles. Among the prominent brands that have included Recover’s recovered cotton and cotton blend fiber are H&M Group, Wrangler, G-Star, The Northface, Tommy Hilfiger, Billabong, and Bonobo.
“My family has spent decades perfecting the Recover process, which is poised to become the fashion industry’s most significant resource in achieving its sustainability goals,” stated Alfredo Ferre, CEO of Recover. “We’re happy to be able to offer potential partners the highest-quality, least-impact fiber available today, and we’re looking forward to expanding our sustainability footprint through our relationship with Story3 Capital.” Recovery recycles industrial, pre-consumer, and post-consumer cotton waste to help minimize textile landfill waste and virgin cotton requirements.